Public diplomacy is the communication with civil society and the general public to establish a dialogue to inform, engage, exchange and influence. One way of doing this is by organising the annual Flanders Day, a reception to celebrate the 11th of July, the day of the Flemish Community. We also host events such as movie screenings, we participate in the Belgian Market Day (Johannesburg) and A Taste of Belgium (Cape Town), organised by the Belgian Chamber of Commerce for Southern Africa, we engage with the media and you can find us on social media.
In this rapidly changing world public diplomacy is becoming increasingly more important. It is therefore our aim to portray the best of what Flanders has to offer and to honour our baseline: “Flanders, State of the Art”.
Actually, all Flemish people living abroad are 'ambassadors' for our region. Therefore, we maintain close relations with Flemish and Belgian networks and organisations in Southern Africa: the Belgian Chamber of Commerce for Southern Africa, Vlamingen in de Wereld and Flandria.
For more information on these networks, see: